|Non-GMO Project Toolkit.pdf|
Consumer concern about GMOs is increasing rapidly in the United States and Canada. As awareness grows, it’s essential for leaders of the Non-GMO movement to communicate effectively. Research shows that for the Non-GMO message to be successful, simplicity and consistency in communications are essential. This toolkit provides a coordinated framework for non-GMO communications so that
our efforts for change will become more powerful.
Know your Audience
Terminology & FAQs
Appendix A: Mandatory Labeling Press Sample
Appendix B: Voluntary Labeling Press Sample
Appendix C: Just the Science