Non-GMO Communication Toolkit ~ Communicate about GMO’s with clarity, consistency and effectiveness

Communicate about GMOs with clarity, consistency and effectiveness
Non-GMO Project Toolkit.pdf Non-GMO Project Toolkit.pdf

Consumer concern about GMOs is increasing rapidly in the United States and Canada.  As awareness grows, it’s essential for leaders of the Non-GMO movement to  communicate effectively.  Research shows that for the Non-GMO message to be successful, simplicity and consistency in communications are essential.  This toolkit provides a coordinated framework for non-GMO communications so that
our efforts for change will become more powerful.
CONTENTS
Introduction
Know your Audience
Terminology & FAQs
Talking Points
Additional Resources
Summary
Appendix A: Mandatory Labeling Press Sample
Appendix B: Voluntary Labeling Press Sample
Appendix C: Just the Science